Creative Problem Solving
Finding thoughtful, practical solutions when the answer isn’t immediately obvious.
I enjoy the process of figuring things out. I approach challenges by first understanding what isn't working, what we're trying to accomplish, and what constraints we're working within. From there, I like exploring ideas and finding solutions that are both creative and useful.
Modern WoodTech is a good example. The quality of the company's products wasn't the problem. The way that quality was being communicated was. Rather than simply modernizing the appearance of the website, I focused on creating a visual experience that better reflected the value of the work and supported how the company wanted to position its products.